The Personal Touch - Although all social media should be kept as friendly as possible, the P.S. We have now sold over 90% of the tickets for this event so make sure you don't miss out by acting now.ģ. that explains what they are missing out on and why they need to act can really push your action rates upwards. The Urgency Push - People fear loss and act upon it and therefore a P.S. Don't forget that this competition closes on Saturday 15th March so make sure you enter now -> (URL of Landing Page).Ģ. can gain up to 40% of clicks of the entire status). (We have tested this with different Bit.Ly trackable links and the P.S. The Double URL Push - Whenever you use a URL link in the main status, go back and repeat it in the P.S. being the second most read part of the copy, after the headline, use one in every Facebook status you do and your results will improve.Ĭhoose from this list of quick and easy strategies…ġ. and it's a hugely effective under-used strategy. What's first is your status, what's unusual is your message, personality and tone, and what's last is your P.S.
This makes it an excellent hack for more social media success.Īs Copyblogger says, ‘What's first, last and unusual in my copy?' Postscript, abbreviated to P.S., transcended quickly from direct mail to email marketing but is still rare to see in social media statuses.
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